Career Experience
My digital marketing experience spans 20 years. I was involved in digital marketing before Google was launched, back in the days when Blue Yonder and Yahoo dominated the search market. During my career, I have worked on all areas of the digital marketing mix, from paid media, through ecommerce, web content, SEO and analytics.
Senior Online Market Manager, IHG
IHG is one of the world’s largest hotel groups, encompassing 18 brands, including Intercontinental, Crowne Plaza, Hotel Indigo and Holiday Inn.
I was responsible for digital marketing, Europe. Managing a team of 6 digital marketers responsible for paid search, display remarketing, metasearch, paid social & affiliate.
Head of Marketing, Home Away
Originally Holiday Rentals, the company was bought by HomeAway which was later purchased by Expedia and merged into the VRBO brand. The business provides a platform for advertising holiday rentals.
My remit was to manage all UK marketing to both home owners and holiday makers, as well as managing the rebrand & integration with HomeAway.
Head of Digital Marketing, Mark Warner
Mark Warner is a tour operator, specialising in all inclusive ski & beach holidays.
Responsible for a complete website & booking platform rebuild. Management of all web content, paid search and email marketing.
Senior Brand & Acquisition Manager, AOL
For those too young to remember, AOL was an internet service provider. Once upon a time it was bigger than Facebook or Google.
Managing a team of 3 Marketing Managers responsible for TV, press, digital and & outdoor acquisition marketing campaigns.
